European & Overseas Channels to showcase some of the best in British television production
Media attention has this week been switched onto the BBC and worldwide television fair where the commercial side of the Beeb sells it wears to European television channels such as Italian and Scandanavian, as well as to a global market. This is basically an international trade show for television production and all things British.
Although from here in the West Midlands some could accuse the BBC of ‘blowing its own trumpet’ at the expense of licence payers with their coverage of the event on digital radio channels this week, the fact is that British television exports are doing really quite well. Despite Sky tv and Freeview available channels such as Sky Atlantic and HBO imports still providing plenty of quality American imports, British tv exports appear to be highly popular on overseas European tv channels.
Reports from the trade event suggest that viewers of the the Italian tv channels and Scandanavian channels appear to be particularly keen on British crime drama, with shows like ‘Sherlock’ and DCI Banks fairing very well on almost all International and European Satellite tv channels. Globetrotter Michael Palin – star of many factual and documentary channels on terrestrial and satellite tv, will be amongst the guests showcasing the best of British Television this year. Online media customers such as Netflix will also be visiting the event to establish what new content they wish to digest as the digital on-demand television market continues to develop.
Many Asian and Australian channels will also be present – and so many of our UK and Midlands-based clients who originate from overseas and like to watch Indian tv, other asian channels such as Chinese or Vietnamese whilst in the UK may be seeing some familiar bristish shows on these channels. Equally, perhaps those wishing to watch Australian tv in the UK or American tv whilst working in the UK, may be seeing more British content soon on channels they have purchased access to through satellite tv or online equipment.